In-Store Advertising
You Can't Close Your Ears
In-store audio advertisements are an incredible way to communicate promotions and advertise products in a non-invasive way. It provides an audio component at the point of sale, which enhances the reach and appeal of supplier/distributor campaigns even when the shopper is not standing right in front of the specific product shelf.
How it Works
Traditional media gets customers to the store, PPJ™ closes the sale!
PPJ™ offers an unrivalled opportunity to reach out to potential, new and existing customers – PPJ™ is not limited by space; it is not limited by line of sight. And when compared to other media of message delivery, PPJ™ has the lowest level of advertising avoidance - there are no channels or stations to switch. Further, there is no wastage of marketing dollars, as the audience is a wholly captive one
Further, studies have shown that advertising is processed very effectively at low levels of attention; it’s just not processed in the same way as it is at high levels of attention. Inattentive processing is far more common than we think it is and in-store audio is one of the best ways to exploit this inattention. In-store audio is arguably better than other media at insinuating powerful messages into the minds of consumers because we are unable to switch our ears off – we hear even when we are not listening.
PPJ offers an unrivalled opportunity to reach out to potential, new and existing customers – PPJ is not limited by space, PPJ is not limited by line of sight. And when compared to other media of message delivery, PPJ has the lowest level of advertising avoidance – there are no channels or stations to switch. There is no wastage of advertising dollars as the audience is a wholly captive one.
Network Partners
Supermarket Netowrk
- Hi Lo Food Stores
- Persads Food Stores
- Penny Savers (Tobago)
- X-Tra Foods
Retail Network
- Francis Fashions/Shoe Locker
- Sport World
- Puma Store
- Guess Store
- Got Shooz
- Mickles
Gym Network
- Bio Fitness
- Long Circular Club